The main objective behind this is to raise the culture and skill of journalists and media professionals intellectually and professionally by providing a wide range of training options to empower trainees with innovative approaches to contemporary theory and practice in order to facilitate the exploration of the broad possibilities for them through digital media as a comprehensive tool in multiple fields and to enhance individual research and collaboration at a high level with the media. The Canadian Association for Journalism and Media is also dedicated to accrediting training in the field of journalism and media and works professionally with press and media training providers (institutions and trainers) and grants certificates to trainees who have completed the requirements of the training program.