Canadian Association for Journalism and Media (CAJM)

CAJM Values

Values capture what is most important to an organization. CAJM values are deeply ingrained principles that embody who we are, what we stand for, and how we work.

Our values represent a core set of beliefs that guide how our organization conducts itself and builds trust-based relationships with partners. Our values guide our decisions, behaviors, and reflect how we seek to serve our communities and work together to create a more just, freedom, and peaceful world.

We live our mission through the Just Imperative, which charges us to lead with a commitment to justice and professionally.

More about our value:

Creativity

Creativity encompasses innovative, imaginative, and ground-breaking ideas, thinking, and strategies as we endeavour to have a meaningful impact on large and complex challenges.

We turn new and imaginative ideas into reality. We recognize, celebrate, and support the creativity of individuals and organizations.

Integrity

Integrity is the act of behaving honourably, even when no one is watching. It is a commitment to sound judgment, honesty, dependability, and accountability.

We are honest and act with strong principles in all we do.

Empathy

Empathy is the ability to sense and understand what someone else might be thinking or feeling. Empathy is central to respectful and compassionate interpersonal interactions.

We recognize emotions in others and understand and acknowledge other people’s perspectives. We act with kindness and caring, which reflects our recognition and understanding.